The recently released Sony Alpha A850 is making waves in the DSLR market. With the full-frame 24.6 MP Exmor CMOS sensor (same as the flagship A900), in-camera image stabilization, and professional level auto-focus and metering, the camera offers a lot for its US $2000 price tag. Is it enough to make a dent in the prosumer market dominated by Nikon and Canon?

 

sonya850 Sony Alpha A850 (24.6MP)   the cheapest full frame DSLR on the market

Sony Alpha A850 (c) Sony

 

 

The Sony Alpha A850 is currently the cheapest full frame camera on the market which I predict will attract a lot of customers looking for a good deal this Christmas.

What do you lose for the $600-800 difference between the A850 and Nikon’s D700 and Canon’s EOS 5D Mark II? Not much – a 98% optical viewfinder vs 100% on the other cameras, and 3 FPS vs 5 FPS burst speed, and oh yeah, no wireless remote included.  Personally, that’s not much of a compromise for me. With Konica Minolta’s line-up of great glass, and with Sony introducing a 28-75 F2.8 very soon, I really see little reason this SLR won’t be a great seller.

Sony has come a long way since taking control of Konica Minolta’s SLR division in 2006 and has put a lot of focus into producing some great DSLRs. Konica Minolta was known for being one of the most innovative DSLR makers in the market, and we can only hope Sony continues to maintain this legacy. The APS-C format 12.2MP Alpha A700 (recent price drop to US $900) and 14.2MP Alpha 550 (US $950) offer great choices for prosumers, and should force Canon and Nikon to up their game in this category.  A Nikon D800 anyone? :)

For full specs on the A850 click here.